Jul
14
Written by:
Project Complete
7/14/2009 10:24 AM
“When it rains, it pours” doesn’t make you think of precipitation, but rather Morton salt. A good tagline, or slogan, will capture the essence of what your company offers in a brief, memorable phrase. It will embed your brand or message in the minds of your audience. If you hear, “Just do it,” you’ll picture the Nike swoosh – automatically. And that’s what you want your tagline to do: make your company come to mind when people read or hear the words.
A good, quality tagline should be short, memorable, reflect your business philosophy and target market. It should appeal to your prospects’ emotions, and it should have a “ring” to it. Many famous taglines are an inspiring call to action.
Brainstorming ideas regarding your business and what it offers is a great way to start. Don’t rush it, though. This should be just the right phrase to stick with your company for many years. You’ll know it when you’ve got it, and you’ll declare, “Tag – that’s it!”
Here are ten top taglines:
1. Got milk? — California Milk Processor Board
2. Don’t leave home without it. — American Express
3. Just do it. — Nike
4. Where’s the beef? — Wendy’s
5. You’re in good hands with Allstate. — Allstate Insurance
6. Think different. — Apple Computer
7. We try harder. — Avis
8. Tastes great, less filling. — Miller Lite
9. Melts in your mouth, not in your hands. — M&M Candies
10. Takes a licking and keeps on ticking. — Timex