Jul
28
Written by:
Project Complete
7/28/2009 9:59 AM
Most companies would love to be at the top of the Internet search engines’ organic lists because 70% of people who search Google, MSN or Yahoo (the top three) go immediately to the top of the list to find what they’re looking for. You know this; you’ve done it yourself. Are you going to spend the rest of your day going down the list to check out all 360 million matches? No! You want to find the answer and you want to find it now.
Search engine optimization (Now you know why it’s referred to as SEO! Say it fast three times.) plays a huge part in the success of companies who depend on Internet traffic for sales for their companies. The search engine companies want to make sure that the information you receive for every search is valuable, and that the results are exactly what you’re looking for. So they set up some requirements to make sure that the websites that are more likely to have the information you need will be right at your fingertips in seconds.
There are some things that web developers can do to make sure that the search engines can find your site. The words you use and how you use them can be arranged in such a way to make it easier for the search engines to find your site. There are keywords, metatags, and other “under the covers” stuff that brings your site up to snuff. Your URL plays a part in your ranking too. But even making sure all the right words are in the right places won’t bring your site to the top.
Search Engine Optimization companies that are worth their salt (and we’re talking a LOT of salt!) will use complex algorithms and proprietary software to figure out exactly what the Googles of the Internet world need to make sure your site will reach the top. They will work with your developer to make sure all those words are in all the right places. And, they will ensure that traffic is driven to your site through one-way links that they arrange through individual calls to companies willing to link to your company. Last, they must keep abreast of all the changes to this SEO world, because the rules change frequently. It’s a very labor-intensive, time-consuming process, which is why the need must be a real priority for your company before hiring an SEO company.
If your company needs to be at the top, however, your SEO company will be worth their weight in salt – er, gold.