Jun
30
Written by:
Project Complete
6/30/2009 10:23 AM
Think that email "blasts" are cold and impersonal? Think again...
Postage rates just went up again, and it's predicted that the trend will continue. But take heart, my friends, because there's a solution that is so affordable, you'll wonder why you didn't do it years ago.
Email marketing allows you to create and send attractive and professional-looking email communications to your clients and/or prospects quickly and easily. Any person in business knows it is vital to keep your name in front of those you want to do business with, and email marketing can get the job done in a matter of minutes.
When you begin your campaign toward customer retention through email marketing, simply create a template that tells your contacts immediately that the message is from you. In the first second that the email is opened, they'll know it's you because it looks like you. It has your company's branding built right in. That's "top of mind awareness" at the click of a button.
Tracking the results of your email campaign helps you to measure the results, so you know exactly how well your efforts are working. What a great way to increase your return on investment.
And a little known fact: Email marketing can be personalized for each client — something that takes the "cold shoulder" out of an email blast.